{"id":12562,"date":"2023-07-25T08:31:33","date_gmt":"2023-07-25T08:31:33","guid":{"rendered":"https:\/\/bempl.in\/demo\/hobbdemo\/?p=12562"},"modified":"2025-01-02T12:54:30","modified_gmt":"2025-01-02T12:54:30","slug":"henkel-3d-visualizer-app","status":"publish","type":"post","link":"https:\/\/bempl.in\/demo\/hobbdemo\/case-studies\/henkel-3d-visualizer-app\/","title":{"rendered":"Boost In Sales With VR-Based Visualizer App"},"content":{"rendered":"\t\t
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Case Study<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Henkel's Remarkable Growth With The Visualiser App<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Discover how the Visualiser assisted Henkel in reinventing the grout business, improving the customer experience, and realising its commercial objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tHenkel, headquartered in D\u00fcsseldorf, Germany, was founded in 1876. The company is a global leader in sealants, adhesives, and functional coatings for both industrial and consumer uses. It manufactures and sells high-quality grouts used to fill gaps between tiles. Ceresit, Polybit, and Loctite are some of Henkel\u2019s best-known grout brands.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Henkel, the client, was unable to help end customers visualize its adhesive brand Ceresit and choose the right grout color from 42 different options that the brand offered. Additionally, the product was sold in 16 different countries, where customers spoke 17 different languages. Last-mile delivery and customization had become increasingly challenging.<\/p>

We created a simple, user-friendly web-based visualizer application that offered real-time grout selection options in all the languages. This helped end consumers visualize different grout colors along with tile colors similar to the tiles they had in their own homes in order to mix and match and make a more informed decision. As a result, Henkel was able to increase engagement time, reduce conversion time, and create more customer satisfaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Challenges Faced By Henkel With Its Former Application<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ceresit grout was available in a variety of colors. Henkel had to address the needs of a massive and ever-expanding client base that spoke 16 different languages.<\/p>

All that the company had were a few photos and an out-of-date Visualizer application. They couldn\u2019t modify the grout colors in real-time and show them to different language speaking customers for a floor or wall in a room.<\/p>

As a result, Henkel was finding it difficult to promote the Ceresit grout line to consumers who were presented with the grout color selection dilemma.<\/p>

Henkel knew the importance of their customers visualizing the grout color range in real-time and had them communicate in 16 different languages. The existing application couldn\u2019t help Henkel\u2019s cause.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Proposal To Build A Virtual Reality Based Visualiser Application<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To promote the Ceresit grout line, we recommended Henkel use a sophisticated marketing tool that:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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