Case Study

How We Enhanced Barrette Outdoor Living's Brand Engagement and Customer Experience

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The Client

Challenges

  • Inconsistent & insufficient brand imagery.
  • Rebranding with a limited budget.
  • Lengthy product launch processes.

Solutions

  • Used CGI TO create images that stand out in the market.
  • Created high-end lifestyle images.
  • Enabled quick reshoots in virtual environments.
  • Streamlined process to maintain brand consistency.

Impact/Results

  • Cost-effective rebranding.
  • Doubled customer engagement.
  • Reduced go-to-market time drastically.
  • Increased customer engagement.
3D product rendering service showcasing outdoor seating with plants

Barrette Outdoor Living - A Market Leader In Outdoor Solutions

Barrette Outdoor Living (BOL) is a renowned name in the outdoor living industry, specializing in product categories like decking, fencing, railing, and accent walls. With a strong market presence across various states, BOL is a go-to choice for quality and innovation. However, they needed help in improving their growth and customer engagement.

Challenges: Brand Authentic Visuals, Cost-effective Rebranding, And Market Launch Time

The Struggle With Brand Authentic Visuals

  • Existing product visuals lacked clarity and engagement.
  • Images across their website were insufficient and inconsistent.
  • These issues affected the brand's authenticity and trust.

Rebranding Within Limited Budget

  • Creating new visuals based on a new style guide was a challenge.
  • That required significant investment in time and money.

Lengthy Product Launch Cycle Time And Costs

  • Traditional product photography was slow and expensive.
  • The process involved shipping, setup, and installation.
  • The time required for a single product launch was up to 3 months.

Meeting Retailer-Specific Content Needs

  • BOL required differentiated content for multiple brands.
  • The aim was to sell products across retailers like Home Depot & Lowe's.

Solutions: From High-End Imagery To Streamlined Brand Consistency

We at House of Blue Beans (HOBB) offered a solution based on CGI that eliminated the need for physical product assembly and photography. Our 3D product rendering services enabled BOL to visualize its products in virtual environments, offering infinite creative freedom.

1. High-End Imagery For Better Customer Engagement

At House of Blue Beans, we leveraged our advanced CGI solutions to enable BOL’s marketing team to craft high-end lifestyle images across all product categories. The outcome? A significant boost in customer engagement and a more inspiring, informative website.

2. Tailored 3D Visuals For Brand Distinction

In a market flooded with similar products, differentiation is key. Our 3D product visualization service allowed BOL to showcase their products in a unique light, making them stand out in a crowded marketplace.

Color Variations And 360 Spins

White Background Product Photos For eCommerce

Closeup of CGI product visualization showcasing fence design.
3D building material rendering showing metal detail structure.
3D product rendering service showing close-up detail of a metal railing

3. Virtual Environments For Quick & Efficient Reshoots

One of our CGI solution’s most compelling features is its flexibility. BOL could easily swap out different products in the same virtual environment, allowing quick reshoots with minor propping changes. This adaptability proved invaluable across different seasons and channels.

Reusing The Same Lifestyle Scene For Different Products

Need to be discussed

4. Streamlined Process Ensuring Brand Consistent Visuals

Since all the imagery was created under one roof, we ensured each visual asset aligned with BOL’s brand guidelines, creating a cohesive and unified brand image.

Perfect Lighting, Every Time

Consistency In Camera Angles

Hero Product In The Spotlight

A Single Platform To Monitor All Visuals

5. Localized Visuals For Diverse Customer Segments

We enabled BOL to offer localized visuals, catering to multiple customer segments and enhancing the overall customer experience.
Modern fence details presented through CGI construction rendering.
White fence rendered in CGI product visualization for construction.
Backyard pool visualized through CGI landscaping design.
Product rendering for building material service showing poolside fence and deck.

The Impacts

Doubled Customer Engagement

Our CGI solutions led to a 2X increase in customer engagement time, providing a richer, more interactive online shopping experience.

Accelerated Time-To-Market

We reduced the go-to-market time for new products from three months to two weeks, saving both time and money.

Cost-Effective Rebranding And Retailer-Specific Packages

We helped BOL visualize over 500 SKUs through a new style guide in a cost-effective manner while creating brand-specific packages aligned with requirements from Lowe’s & Home Depot.

In Conclusion

Our partnership with BOL has not only solved their immediate challenges but has also set them on a path for sustainable growth and customer engagement. We’re excited to see where this journey takes us next.

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